Google Ads Is Changing Target ROAS: What Does "Review Your Campaign Targets" Actually Mean?
Google changed Target ROAS bidding on August 17, 2026. What the change means for your ROAS, your budget and campaigns that are limited by budget.
Wolf+Bär Blog
Brain Food
Practical thinking on Google Ads, HubSpot and ecommerce growth.
What Is ROAS and How Do You Calculate the Right Target ROAS?
Learn what ROAS means, how Google Ads can be profitable and how to calculate the right Target ROAS for your ecommerce business from your margin.