https://wolfundbaer.ch/blog Practical thinking on Google Ads, HubSpot and ecommerce growth. en https://wolfundbaer.ch/blog/google-invited-me-to-zurich https://wolfundbaer.ch/blog/google-invited-me-to-zurich Google paid me $650 to talk about Merchant Center in Zurich. Why its tools are a small shop's weapons against big players, and what I asked Google to fix. Fri, 23 Oct 2026 00:00:00 GMT google-ads https://wolfundbaer.ch/blog/how-i-stopped-paying-twice-for-the-same-sale https://wolfundbaer.ch/blog/how-i-stopped-paying-twice-for-the-same-sale Black Friday discounts on ad traffic cost you twice. Why I send my codes to existing customers by newsletter, WhatsApp or SMS instead of sitewide banners. Fri, 23 Oct 2026 00:00:00 GMT ecommerce https://wolfundbaer.ch/blog/anatomie-landing-page-2026 https://wolfundbaer.ch/blog/anatomie-landing-page-2026 How a landing page should be built in 2026 to win enquiries: structure, mobile, responsive design, Core Web Vitals, SEO, AI search and a go-live checklist. Thu, 24 Sep 2026 00:00:00 GMT landing-page seo https://wolfundbaer.ch/blog/google-ads-is-changing-target-roas-what-does-review-your-campaign-targets-actually-mean https://wolfundbaer.ch/blog/google-ads-is-changing-target-roas-what-does-review-your-campaign-targets-actually-mean Google changed Target ROAS bidding on August 17, 2026. What the change means for your ROAS, your budget and campaigns that are limited by budget. Fri, 04 Sep 2026 00:00:00 GMT google-ads https://wolfundbaer.ch/blog/what-is-roas-and-how-do-you-calculate-the-right-target-roas https://wolfundbaer.ch/blog/what-is-roas-and-how-do-you-calculate-the-right-target-roas Learn what ROAS means, how Google Ads can be profitable and how to calculate the right Target ROAS for your ecommerce business from your margin. Fri, 04 Sep 2026 00:00:00 GMT google-ads https://wolfundbaer.ch/blog/chatgpt-ads-worth-it-how-to-buy-them-get-started https://wolfundbaer.ch/blog/chatgpt-ads-worth-it-how-to-buy-them-get-started Are ChatGPT Ads worth it for your business? Learn how they work, how to buy them, where they’re available and when to start testing. Sun, 30 Aug 2026 00:00:00 GMT chatgpt-ads https://wolfundbaer.ch/blog/how-woocommerce-stores-are-used-in-credit-card-fraud-and-what-you-can-do-about-it https://wolfundbaer.ch/blog/how-woocommerce-stores-are-used-in-credit-card-fraud-and-what-you-can-do-about-it How fraudsters use WooCommerce shops to test stolen credit cards, the signs to watch for in your orders, and the measures that actually stop it. Wed, 25 Mar 2026 00:00:00 GMT woocommerce https://wolfundbaer.ch/blog/how-small-woocommerce-shops-can-scale-without-risking-their-capital https://wolfundbaer.ch/blog/how-small-woocommerce-shops-can-scale-without-risking-their-capital A small WooCommerce shop stays a hobby shop while its catalogue is too thin. How supplier feeds let you grow the range without tying up your capital. Fri, 27 Feb 2026 00:00:00 GMT woocommerce https://wolfundbaer.ch/blog/marketplaces-are-buying-your-customers-how-woocommerce-shops-can-use-that-instead-of-fighting-it https://wolfundbaer.ch/blog/marketplaces-are-buying-your-customers-how-woocommerce-shops-can-use-that-instead-of-fighting-it Marketplaces are buying the Google ads on your own products. Why you cannot outbid them, and how to use them as a channel instead of fighting them. Mon, 09 Feb 2026 00:00:00 GMT google-ads https://wolfundbaer.ch/blog/why-you-shouldnt-blindly-scale-meta-ads-for-your-woocommerce-shop-based-on-reported-roas https://wolfundbaer.ch/blog/why-you-shouldnt-blindly-scale-meta-ads-for-your-woocommerce-shop-based-on-reported-roas AI ads and ChatGPT are changing search and advertising. Learn what’s coming, what’s real, and how we’re already prepared for what’s next. Fri, 06 Feb 2026 00:00:00 GMT meta-ads https://wolfundbaer.ch/blog/ai-ads-chatgpt-the-future-of-search https://wolfundbaer.ch/blog/ai-ads-chatgpt-the-future-of-search AI ads and ChatGPT are changing search and advertising. Learn what’s coming, what’s real, and how we’re already prepared for what’s next. Mon, 19 Jan 2026 00:00:00 GMT ai https://wolfundbaer.ch/blog/can-chatgpt-buy-on-my-webshop-and-complete-checkout-by-itself https://wolfundbaer.ch/blog/can-chatgpt-buy-on-my-webshop-and-complete-checkout-by-itself Can ChatGPT complete a checkout for your webshop? Here’s what’s possible in 2026, who can use it today, and why most shops need to rely on proven paths. Thu, 15 Jan 2026 00:00:00 GMT https://wolfundbaer.ch/blog/the-window-to-become-visible-in-ai-search-is-closing https://wolfundbaer.ch/blog/the-window-to-become-visible-in-ai-search-is-closing More people ask ChatGPT instead of Google. What GEO is, why the window is closing, and how to get your business into the answers AI assistants give. Wed, 14 Jan 2026 00:00:00 GMT geo https://wolfundbaer.ch/blog/why-many-companies-leave-revenue-new-leads-on-the-table-every-month https://wolfundbaer.ch/blog/why-many-companies-leave-revenue-new-leads-on-the-table-every-month Many businesses lose revenue because visitors leave without returning. Learn how tracking and remarketing turn missed chances into measurable new clients. Mon, 12 Jan 2026 00:00:00 GMT https://wolfundbaer.ch/blog/why-your-contact-form-isnt-generating-business-leads https://wolfundbaer.ch/blog/why-your-contact-form-isnt-generating-business-leads Discover 5 reasons why your contact form isn’t bringing leads, and how micro-conversions reveal real interest and rebuild trust for better results. Thu, 20 Nov 2025 00:00:00 GMT https://wolfundbaer.ch/blog/the-most-dangerous-google-ads-tracking-trap-in-2025-why-conversion-upload-hacks-can-destroy-your-data https://wolfundbaer.ch/blog/the-most-dangerous-google-ads-tracking-trap-in-2025-why-conversion-upload-hacks-can-destroy-your-data Avoid costly double counting in Google Ads. Learn why “conversion upload hacks” distort your data and how to set up tracking correctly for 2025. Tue, 18 Nov 2025 00:00:00 GMT https://wolfundbaer.ch/blog/protect-your-brand https://wolfundbaer.ch/blog/protect-your-brand Protect your brand from competitors hijacking your name on Google. Learn smart strategies to defend and counter bid profitably. Thu, 15 May 2025 00:00:00 GMT https://wolfundbaer.ch/blog/how-to-save-massively-and-gain-a-loyal-employee-a-swiss-business-owners-guide-to-hiring-a-filipino-va https://wolfundbaer.ch/blog/how-to-save-massively-and-gain-a-loyal-employee-a-swiss-business-owners-guide-to-hiring-a-filipino-va A Swiss business owner's guide to hiring a virtual assistant in the Philippines: what it costs, what to delegate, and how to keep a good hire for years. Fri, 25 Apr 2025 00:00:00 GMT https://wolfundbaer.ch/blog/why-free-tools-on-your-website-can-be-a-real-conversion-booster https://wolfundbaer.ch/blog/why-free-tools-on-your-website-can-be-a-real-conversion-booster Discover how free tools on your website can increase conversions, build trust, and drive more leads. Includes expert tips and real-world examples. Thu, 17 Apr 2025 00:00:00 GMT https://wolfundbaer.ch/blog/cold-calling-done-right-what-to-avoid-and-what-to-do-instead https://wolfundbaer.ch/blog/cold-calling-done-right-what-to-avoid-and-what-to-do-instead The dos and don'ts of cold calling for service businesses: timing, tone, what to never open with, and how a CRM keeps the follow up from falling apart. Tue, 01 Apr 2025 00:00:00 GMT https://wolfundbaer.ch/blog/still-only-using-google-ads-heres-why-its-time-to-give-microsoft-ads-a-shot https://wolfundbaer.ch/blog/still-only-using-google-ads-heres-why-its-time-to-give-microsoft-ads-a-shot Microsoft Ads offers lower CPCs and untapped audiences. Learn why it’s worth testing,and how Wolf+Bär Agency in Zurich can support your strategy. Tue, 01 Apr 2025 00:00:00 GMT https://wolfundbaer.ch/blog/why-you-must-create-a-buyers-guide-for-every-main-category-in-your-online-shop https://wolfundbaer.ch/blog/why-you-must-create-a-buyers-guide-for-every-main-category-in-your-online-shop A buyer's guide for each main category answers the questions shoppers hesitate on, lifts sales without extra ad spend and earns visibility in AI answers. Tue, 01 Apr 2025 00:00:00 GMT https://wolfundbaer.ch/blog/email-from-a-free-hubspot-account-in-22-minutes-yes-really https://wolfundbaer.ch/blog/email-from-a-free-hubspot-account-in-22-minutes-yes-really Setting up a working B2B newsletter with free tools only, from empty account to delivered email, in 22 minutes. Every step with screenshots. Mon, 31 Mar 2025 00:00:00 GMT hubspot https://wolfundbaer.ch/blog/what-is-a-crm-when-to-start-using-one-and-how-to-get-started-with-hubspot-for-free https://wolfundbaer.ch/blog/what-is-a-crm-when-to-start-using-one-and-how-to-get-started-with-hubspot-for-free Find out when a CRM makes sense, why HubSpot is perfect for beginners, and how to get started easily, even with zero experience. Wed, 26 Mar 2025 00:00:00 GMT https://wolfundbaer.ch/blog/full-redesign-of-the-wolfundbaer-website https://wolfundbaer.ch/blog/full-redesign-of-the-wolfundbaer-website Optimized the W+B Agency website: costs, planning & execution. Learn how we made it efficient and future-proof for the coming years! Wed, 19 Mar 2025 00:00:00 GMT https://wolfundbaer.ch/blog/google-premier-ads-agency-switzerland https://wolfundbaer.ch/blog/google-premier-ads-agency-switzerland Wolf+Bär earned 2026 Google Premier Partner status, which places the agency in the top 3 percent of digital marketing agencies in Switzerland. Wed, 05 Mar 2025 00:00:00 GMT https://wolfundbaer.ch/blog/5-most-common-google-analytics-implementation-mistakes https://wolfundbaer.ch/blog/5-most-common-google-analytics-implementation-mistakes The five mistakes we see most often in Google Analytics implementations, why each one quietly distorts your data, and how to check and fix them. Fri, 28 Feb 2025 00:00:00 GMT https://wolfundbaer.ch/blog/add-the-google-tag-manager-to-your-website https://wolfundbaer.ch/blog/add-the-google-tag-manager-to-your-website How to add the Google Tag Manager container to an off the shelf CMS or shop system like WordPress, WooCommerce or xt:Commerce, without breaking the theme. Fri, 28 Feb 2025 00:00:00 GMT google-tag-manager https://wolfundbaer.ch/blog/automatic-adwords-website-phone-conversion-script https://wolfundbaer.ch/blog/automatic-adwords-website-phone-conversion-script The standard AdWords phone conversion script asks you to edit the HTML on every page. Here is a script that finds and wraps the numbers for you instead. Fri, 28 Feb 2025 00:00:00 GMT google-ads https://wolfundbaer.ch/blog/comparing-prices-with-reverse-image-search https://wolfundbaer.ch/blog/comparing-prices-with-reverse-image-search When an unknown brand appears everywhere at once, the products are often bulk bought from Alibaba. Reverse image search tells you what they really cost. Fri, 28 Feb 2025 00:00:00 GMT https://wolfundbaer.ch/blog/easy-drop-shadow-for-os-x https://wolfundbaer.ch/blog/easy-drop-shadow-for-os-x How to add a clean drop shadow to a screenshot on a Mac without Photoshop or any other image editor, using a shortcut that is already built into macOS. Fri, 28 Feb 2025 00:00:00 GMT https://wolfundbaer.ch/blog/fix-empty-price-for-variable-products-on-catalogue-pages-in-woocommerce https://wolfundbaer.ch/blog/fix-empty-price-for-variable-products-on-catalogue-pages-in-woocommerce Variable products in WooCommerce sometimes show no price at all on category pages. Here is what causes the empty price range and how to bring it back. Fri, 28 Feb 2025 00:00:00 GMT woocommerce https://wolfundbaer.ch/blog/generic-keywords-remover-script https://wolfundbaer.ch/blog/generic-keywords-remover-script A script that strips brand traffic out of your Google Ads reports, so you can see what new customers from generic keywords really cost you to acquire. Fri, 28 Feb 2025 00:00:00 GMT google-ads https://wolfundbaer.ch/blog/google-ads-do-it-myself-diy-or-hire-agency-hire-freelancer-bonus-free-tool https://wolfundbaer.ch/blog/google-ads-do-it-myself-diy-or-hire-agency-hire-freelancer-bonus-free-tool Run Google Ads yourself, hire an employee, an agency or a freelancer? The four options compared on cost, risk and speed, plus a free tool to decide. Fri, 28 Feb 2025 00:00:00 GMT https://wolfundbaer.ch/blog/google-dynamic-retargeting-for-woocommerce https://wolfundbaer.ch/blog/google-dynamic-retargeting-for-woocommerce What years of dynamic remarketing for WooCommerce taught us: the setup, the product feed, the mistakes that break it and where the technology is going. Fri, 28 Feb 2025 00:00:00 GMT https://wolfundbaer.ch/blog/official-hubspot-solutions-partner https://wolfundbaer.ch/blog/official-hubspot-solutions-partner Wolf+Bär is now an official HubSpot Solutions Partner. Why we took that step and what it means for the clients we set up and run HubSpot for. Fri, 28 Feb 2025 00:00:00 GMT https://wolfundbaer.ch/blog/podcast-unveiling-the-synergy-between-our-digital-marketing-advertising-agency-and-pixel-manager https://wolfundbaer.ch/blog/podcast-unveiling-the-synergy-between-our-digital-marketing-advertising-agency-and-pixel-manager Explore WooCommerce, Google Ads, and profit optimization and Pixel Manager on the wildcloud Podcast. Uncover Agency insights from wolfundbaer. Fri, 28 Feb 2025 00:00:00 GMT https://wolfundbaer.ch/blog/remarketing-mit-dem-google-analytics-for-wordpress-plugin https://wolfundbaer.ch/blog/remarketing-mit-dem-google-analytics-for-wordpress-plugin How to switch on Google Analytics remarketing in WordPress through Yoast's plugin, without touching any code, and which setting actually does the work. Fri, 28 Feb 2025 00:00:00 GMT https://wolfundbaer.ch/blog/searchwp-live-ajax-search-results-with-thumbnails https://wolfundbaer.ch/blog/searchwp-live-ajax-search-results-with-thumbnails SearchWP gives WordPress a far better search. Here is how to add product thumbnails to its live Ajax results so shoppers recognise what they searched for. Fri, 28 Feb 2025 00:00:00 GMT woocommerce wordpress https://wolfundbaer.ch/blog/the-future-of-ai-in-google-ads-enhancing-performance-marketing-strategies-0 https://wolfundbaer.ch/blog/the-future-of-ai-in-google-ads-enhancing-performance-marketing-strategies-0 AI does more than automate bids. How it is reshaping creative, audiences and strategy in Google Ads, and what that changes about running campaigns. Fri, 28 Feb 2025 00:00:00 GMT https://wolfundbaer.ch/blog/the-future-of-ai-in-google-ads-enhancing-performance-marketing-strategies-0-0 https://wolfundbaer.ch/blog/the-future-of-ai-in-google-ads-enhancing-performance-marketing-strategies-0-0 Five AI driven marketing attribution tools put side by side: what each one actually measures, where it helps, and where it quietly misleads you. Fri, 28 Feb 2025 00:00:00 GMT google-ads https://wolfundbaer.ch/blog/we-are-now-an-official-unbounce-partner https://wolfundbaer.ch/blog/we-are-now-an-official-unbounce-partner Wolf+Bär is now an official Unbounce partner. What drew us to the landing page builder years ago and how it became part of our conversion work. Fri, 28 Feb 2025 00:00:00 GMT https://wolfundbaer.ch/blog/why-you-should-remove-google-analytics-from-your-site-or-should-you https://wolfundbaer.ch/blog/why-you-should-remove-google-analytics-from-your-site-or-should-you An article argued for removing Google Analytics from your site. As performance marketers we looked at each reason and checked which ones actually hold up. Fri, 28 Feb 2025 00:00:00 GMT https://wolfundbaer.ch/blog/wpml-htaccess-redirect-rule-after-switch-from-query-parameter-to-language-directory https://wolfundbaer.ch/blog/wpml-htaccess-redirect-rule-after-switch-from-query-parameter-to-language-directory Switching WPML from language query parameters to language directories breaks every old URL. This htaccess rule redirects them to the right new path. Fri, 28 Feb 2025 00:00:00 GMT wordpress https://wolfundbaer.ch/blog/zielmessung-von-klicks-auf-externe-links https://wolfundbaer.ch/blog/zielmessung-von-klicks-auf-externe-links Measure clicks on outbound links as a goal in Google Analytics: one simple route with your own Javascript and an even simpler one through a plugin. Fri, 28 Feb 2025 00:00:00 GMT https://wolfundbaer.ch/blog/the-future-of-ai-in-google-ads-enhancing-performance-marketing-strategies https://wolfundbaer.ch/blog/the-future-of-ai-in-google-ads-enhancing-performance-marketing-strategies How AI is changing Google Ads, which automations genuinely lift campaign performance, and how to keep an eye on ROI while you hand over control. Fri, 13 Sep 2024 00:00:00 GMT